Reads the brief closely — asks the right questions up front, and reads between the lines on expectations and budget.
Designs before building — thinks the trip through as an experience before touching the platform.
Commercial instinct — uses alternatives and supplements to stay competitive while leaving room to trade up, and protects against future disputes.
Care for presentation — coherent, high-quality, non-repeated photos and good descriptions, because they convert.
Precision — the consistency check at source saves the whole chain downstream.
Humility instead of presumption — when in doubt, ask and check: with the driver, the guide, colleagues, the supplier or the official source. Asking is not a sign of weakness; assuming is.
